Home / News / WLTH enters ultra-competitive digital lending market

WLTH enters ultra-competitive digital lending market

News

WLTH is a brand-new financial services neo-platform providing Australians with a smarter, sustainability-focused solution to financial products but particular residential and commercial loans. WLTH is the latest ‘non-bank’ digital lending and payments platform seeking to disrupt the financial services industry in Australia. The launch follows the recent shutdown of neo-bank Xinja after it failed to gain enough traction in the market.

The app is a cross between a traditional banking app like CommBank with a lending service like Nimble and a home loans platform like Lendi. With a focus on technology, loyalty and sustainability, WLTH is designed to provide Australians with a reimagined approach to flexible residential, SMSF and commercial lending solutions, to begin with, before entering into the digital payments sector in 2021.

The company enters the market with its flagship ‘Lending Loop’ platform, which takes customers through a simple five-step digital application process to safely and effectively apply for a low rate, hassle-free property loan or to refinance an existing loan.

  • Founded in Brisbane in 2019 by serial entrepreneurs Brodie Haupt, Drew Haupt, Darren Hodgkin, and John Kerr, WLTH will bring to market a suite of tech-centric products, including commercial and residential lending, feature laden transactional accounts, a powerful payments app, a high value loyalty system and a pipeline, including a myriad of further fintech solutions.

    Co-founder of WLTH, Brodie Haupt said the company was born out of a need to create improved and higher value financial experiences, which had been long dominated by slow-moving banks and inefficient business systems.

    “For too long Australians have had to jump through hoops in order to secure a loan, whether it be for personal or business purposes. With tenuous paper centric application processes and a lack of user-friendly tech products to manage and interact with their financial institution, we strongly believe WLTH is in a unique position to bring an improved and higher value experience to market.

    “For this reason, we don’t call ourselves a bank. Our competitive differentiation lies in being able to provide financial services that meet the needs of Australians, without the bureaucracy, limitations and legacy systems of the Big 4,” Haupt continued.

    “To simplify the process, WLTH is invested in the acquisition and development of our own native technology solutions to ensure the company continuously brings world-class fintech solutions to Australians.”

    Managing Director of Gleeson Quantity Surveyors, Zac Gleeson said: “It was great to be involved in the beta testing round prior to WLTH’s official launch. We found that WLTH’s lending loop platform was such an efficient process, and we were excited to see the power of its technology first-hand.”

    WLTH will enter into the market with a launch offer variable loan product for owner occupied residential properties of 2.09 per cent  (comparison rate of 2.15 per cent) for new purchases and refinances.

    Australians can apply for loans online, as well as gain access to dedicated lending specialists and/or Business Support Managers.




    Print Article

    Related
    Age pension processing times nearly halved as red tape slashed

    Older Australians are the beneficiaries of a Services Australia initiative that has greatly improved service delivery for a wide range of government benefits.

    Nicholas Way | 13th Nov 2024 | More
    Older generations increasingly picking up the financial tab: Report

    The Productivity Commission estimated $3.5 trillion will pass on to future generations over the next 25 years, with this report illustrating just how that’s playing out now in families across Australia.

    Nicholas Way | 9th Oct 2024 | More
    Research report lashes media for failing older Australians

    An Australian Human Rights Commission study released this week is highly critical of the fourth estate for its coverage of ageing issues, citing a disproportionate focus on tensions between older and younger generations around wealth and finance as one obvious example.

    Nicholas Way | 2nd Oct 2024 | More
    Popular